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On the eve of the start of the 2012 season of the American Le Mans Series, Falken Tire, a leader in high performance tire technology for cars and trucks, will launch its largest social media campaign ever, focusing on the Azenis product line, and culminating in an aggressive giveaway contest featuring a brand new 2012 Porsche 911 Carrera as the featured Grand Prize. The all new chassis of 2012 Porsche 911 is commonly referred to by enthusiasts as the 991, and is arguably one of the hottest supercars around the globe today.