I wanna give you extremely valuable tip on why record labels are not going to sign 87% of artists who were attempting to get a record deal. I want you to pay very close attention to this if you're a singer, song writer, music producer, or anyone trying to break into this music business then you have to know why record labels are not going to sign 87% of people who are currently trying to get a deal.
The first thing you need to understand is that about 50%-60% of new artist are signing to what's called 360 deals. And 360 deals, basically whether record label shares in the ancillary revenues that are generate their rounds to their music. The ancillary revenues would be concerts, merchandising, ringtones, and anything that is really outside of the cell of actual unit. And really what kind of is moving out of the whole unit based era, into ...