PubCon video content producer Vanessa Zamora sat down for a video interview with Ian Greenleigh, social media manager at Bazaarvoice during the most recent South by Southwest 2011 conference that took place in Austin, Texas. Social commerce company Bazaarvoice, according to Greenleigh, handles user generated content for the world's biggest brands, including ratings and reviews of products and services provided by customers or back-end moderators.