Xerox is an industry leader in Managed Print Services (MPS) and in 2010 expanded its MPS capabilities by introducing Xerox Mobile Print, a service that lets workers print to any printer in their company from handheld devices like smartphones. In 2010, Xerox began extending this service with Xerox Cloud Print, which enables workers to locate and print to any printer inside or outside their company from smartphones. Xerox built this service on the Windows Azure platform, using Windows Azure as the operating environment and Microsoft SQL Azure as the relational database service. Because it could use its existing IT skills and assets, Xerox was able to get this innovative service to technology readiness in just four months. And, because the Windows Azure platform follows a flexible âpay as you goâ model, Xerox can scale the service up or down at a momentâs notice.