TV is dead! at least, as we know it. The traditional model, with clear separation between roles (producers, broadcasters and consumers) is giving way to a Cloud based one, where users produce, distribute, combine and watch video content anywhere, anytime, and using a multitude of different devices. In our presentation weâll discuss some of its challenges, and demonstrate the solutions weâre working whith:
o Production challenges â The exponential growth of User-Generated-Content (UGG) makes it virtually impossible to estimate the volume of resources needed to run open submission systems, in particular those whose usage is seasonal. We introduce a cloud-based architecture that addresses this problem, and demonstrate an instance application that runs the registration system for candidates who wish to participate in the Brazilian Big Brother reality TV show (1).