7 Minutes to Reinvent the Internet (for Advertising) was held at Young & Rubicam's Ney Center on May 6th in New York City. Opening remarks by Randall Rothenberg, President and CEO, IAB About the Event: This is the inflection point. Its time to find new ways to make the digital media work harder for brand advertisers. Its time for new thinking. Not more light-weight panel banter, but real ideas from serious thinkers that dont mind sticking their necks out a bit. So we created an event and gave 7 great people 7 minutes to talk about the future. Why is VideoEgg doing it? Because our business is about finding better ways to make the internet work for brands. We like ideas and we like people with lots of them.