The establishment has long held that these 'amateurs' - students and stay-at-home moms, freelancers and fed-up corporate refugees - are nothing more than a novelty and are not capable of competing with the 'professionals.' But this experiment in worldwide empowerment called the Internet has brought them together and the tide is turning. They come from every corner of the globe and every walk of life; their talent and creativity have been proven and now they are actively engaged in creating the world of tomorrow - they just need the tools that let them do it. The tension evident between this growing creative movement and centuries of tradition will disrupt and define the creative industries for years to come