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If you haven't jumped onto the social media bandwagon, you had better get on or you'll fall behind. Most people are active on at least one social media site if not several because they realize the benefits of it. The problem is that people seem to neglect building their profile. Brent Csutoras in the above video discusses the importance of developing your profile since it is the first thing others look at to find out about you. A person trying to research you will look at your interests, groups, beliefs, and your activities before pursuing you for business purposes.