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YouTube has become so big, that it may become irrelevant, as consumers seek more focused affinity-based sharing sites, Bill Cleary suggested yesterday at OnHollywood. Some panelists countered that it will retain value as a search-based library, but may not fulfill the growing demand microniche sites, a new hotspot in the online media world.

Check out the highlights from the Creative (and Successful) Tales about Grabbing Online Attention debate.

Moderator: Bill Cleary, Founder, Cleary & Partners

Doug Scott, President, Ogilvy Entertainment

Michael Terpin, CEO, Social Radius

Jennifer Cooper, CEO, Mixercast

Brad Miska, Editor-in-Chief, Bloody-Disgusting

Steve Weinswig, Media Group President, Blowtorch Entertainment