The Business Of Meetings Podcast hosted by Eric Rozenberg.How to Leverage Call Centers with Richard Blank
The #1 podcast for business owners in the meetings and events industry,
The Business Of Meetings Podcast. If you are an independent business owner in the meeting and event space, this podcast is for you! Your host, Eric Rozenberg has created this show to bring you strategies, tips, and tactics to help your business grow. With more than 20 years in the event industry and planning events for Fortune 100 companies, Eric is prepared to let you in on the insider tactics so you can be successful too!
Richard has had an amazing journey! In this episode 116, he talks about call centers, sales, people retention, life, and entrepreneurship. He explains how to leverage call centers to connect better with your customers and grow your business.
https://youtu.be/DmEuOj1nuRQ?si=j1ozp_byHoT2tAf7
Dedicated to offering content to business owners in the Meetings & Events Industry, Event Business Formula features original interviews from The Business of Meetings Podcast and other videos of interest.
Richard’s journey
After graduating in 1991 from Abington High School in North East Philadelphia, Richard went to the University of Arizona. He majored in Spanish and Communication and focused on public speaking, non-verbal communication, and micro-expression reading. When he was 27 years old, a friend who had a call center invited him to go there to teach English, and he ended up working there for four years.
Starting a call center
In 2008, Richard decided to start a call center with his wife. They began with one seat and fifty hours. Today, fourteen years later, they are 150 strong. They are very selective and reject more accounts than they accept because Richard wants to ensure that he can fulfill his clients’ needs with the accounts that come in, and the agent will be comfortable enough to do the work.
The agents’ experience
Richard respects Costa Rican customs, culture, and native tongue. He also respects the bilingualism of his agents. He can mold brand-new agents, and with older agents, he sometimes has to get rid of bad habits. By properly preparing his agents, he feels he can put them all on a level playing field.
The culture
Sometimes, telemarketers and call center agents feel like numbers or robots, and they feel expendable. So before putting them on the phone, Richard gets to know their names and who they are. He also trains them to give them a base foundation to grow.
Quality calls
Richard likes his agents to focus on doing quality calls. About 30% of all calls come about through referrals. Much of their business happens because they do an excellent job on the first call. By working smarter rather than harder, they earn those referrals.
Growing a business by working with call centers
Growing a business has a lot to do with workforce management. Small business owners in the meetings and events industry can grow their businesses using omnichannel support and emails. By making phone calls, they also get the chance to do up-sales, get referrals, and answer questions.
Put more effort into your communication
Putting more effort into your communication, and making it warmer and more inviting, will separate you from others. If you make outbound calls, send an email, or leave a voicemail, take the time to look at the website or the CEO or business leaders’ LinkedIn profiles to get a sense of the tone or the company culture.
Answering calls
Have your best people answer calls. If there is an overflow, it is worth paying a little extra to work with a blended call center answering service so that you never have to miss that special call!
Cold calls
Doing cold calls represents half of their business. Their forte is appointment setting and lead generation, and they sometimes do surveys.
Outbound calls
Richard believes he has cracked a code for making outbound calls! The best approach for a phone call is to use anonymity (apart from mentioning the name of the company you represent) in the first three to five seconds of the call.
The Buffer Boomerang technique
If someone gives you a negative one, negative two, or a negative three-tone, reduce that tone and make it positive to reset the conversation. Then, show active listening by repeating the question. Land it back at them with a plus-two boomerang response.
Positive escalation
When your call gets transferred, it is the perfect time to give a positive verbal escalation (complimenting someone who works for you) to gain momentum and move forward.
Concluding a call
Calls consist of an introduction, a body, and a conclusion. To conclude, ask if there are any final questions, and then finish up with a military alphabet to double-check the email address of the person to whom you are talking.
Follow up
Follow up with a thank-you email that includes the name of the person who assisted you by transferring your call.
Motivation
Richard’s agents are properly prepared and well-rehearsed. He motivates his team by giving them prizes for meeting their goals. Working with good faith and good intentions also helps them weather the storms.
Reading micro-expressions on the phone
The purest form of communication is phonetics because congruence is where audio matches the visual. Phonetics can be broken down into four different sections:
Tone
Rate
Pitch
Duration
Your tone is the one consistent variable you have when you read micro-expressions. Keep it confident and empathetic.
Mirror imaging
Focus on the speed and pitch of the person you are talking to. Read them initially to see if they are going faster, slower, louder, or softer. After about five minutes, you will notice if there is a spike or dip in their speech. Tone, rate, and pitch can be manipulated. Your ultimate tell-sign is your subconscious answering speed. Then it will be the ideal time for you to ask a tie-down, a pin-down, or a clarification question.
Repetition
Richard suggests that you repeat something from time to time to make sure that the person you are talking to is following along with you. It will also give them time to digest what you have been talking about.
An exit interview
Better phone calls sometimes include an exit interview. You could get five reasons why someone chose your competition or get a suggestion to enhance your services.
OUR APPROACH
To build a successful event business, you must be an artist who can play several instruments and smile at the camera all at the same time.
The Event Business Formula™ is designed to help you clearly address 3 major success arenas:
PEOPLE
If you’re “alone at the top” putting out fires and saving the day, then it’s time to share your leadership challenges with experts and peers. The Event Business Formula will help you and your organization solve problems by ’brainstorming with other professionals who face the same challenges and collaborating one to one with top innovators and experts.
STRATEGY
You’re stellar at putting out fires and creating on the spot solutions. It’s part of your DNA, the very thing clients and colleagues have always praised you for doing, but it’s exhausting and not enough for you anymore! It’s time to stop the insanity and develop new strategies and processes that will move you and your organization to a more fulfilling and profitable position.
TECHNOLOGY
Ever wish you had more time to think, learn and grow? Do you spend countless hours doing business – not building business? Have you’ve heard about the powerful methodologies like Blue Ocean Strategy or Business Model Canvas? We’ll bring you up to speed on these and more, helping you transform your approach, making life easier and more rewarding for you, your clients and your team.
OUR PROGRAMS
Discover how we can help you grow your meetings and events business
Through a combination of online training programs, private coaching, and in-person masterminds, we help entrepreneurs in the meetings and events industry grow and scale their business.
1. Interpersonal Communication Conflict Management Strategy
2. Phonetic Micro Expression reading for mastering verbal tell signs.
3. The Famous Buffer-Boomerang Technique
Advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, pinball machines, employee motivation and phonetic micro expression reading.
Richard’s vision quest journey is filled with twists and turns. At 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers over two decades.
Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain.
A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. In addition, entered into the 2023 Hall of Fame for Business along side other famous alumni. Paying it forward to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
https://costaricascallcenter.com/en/outbound-bpo-campaigns/
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Event Business Formula presents: The Business Of Meetings Podcast hosted by Eric Rozenberg. How to Leverage Call Centers with Richard Blank
https://youtu.be/DmEuOj1nuRQ?si=j1ozp_byHoT2tAf7
