Fans use the âbest available platformâ as they follow sports throughout the day. As part of the ESPN XP initiative, Arbitron measured football consumption on TV and radio, both in home and out of home. Learn about the multi-platform and multi-location fan with insights from this unique single-source project.
Speakers:
Glenn Enoch â VP/Integrated Media Research, ESPN
Kelly Johnson â Director/Media and Promotion Research, ESPN
Lung Huang â VP, National Account Services, Arbitron, Inc.
