http://www.LeapToCheap.com investigates PC printer value. While most people shop for pc printers based on features and shelf price, printer manufacturers have longer term income goals. Consumers need to focus on total cost of ownership in order to obtain a good value. Buying based on a cheap shelf price does not mean that it's a good deal. Printer makers have lowered the shelf price on their InkJet printers and have taken measures to compel you to buy your Ink Cartridges from them. The replacement Ink Cartridges yield them higher long range profits than the printer sale alone.
