The new 30 second ad for new Red Sky potato chips has been created by Steve Coll and Colin Jones at ad agency AMV and breaks at 16:45 on Saturday 11th April on Channel 4. The voiceover features the distinctive voice of Felicity Kendall and the sound track called Honey Tree is by a new band called The Mostar Diving Club. Red Sky crisps are made with 100% natural ingredients and are the first to come in paper packaging from sustainable sources (they are accredited by the Forest Stewardship Council). Also for every bag you buy, Red Sky will protect endangered Amazonian Rainforest through a partnership with charity Cool Earth (a 150g bag protects 10 ftò of Rainforest, a 40g bag protects 5 ftò of Rainforest). They are available in four flavours: Anglesey Sea Salt, West Country Bacon & Cream Cheese; Sour Cream & Green Herbs; and Roasted Red Pepper & Lime.
