College football is much more than a game. It’s a revenue generating powerhouse for many universities. In “The Business of College Football” – a four part series first broadcast in November 2007 – Nightly Business Report examines the money matters behind the tackles and the touchdowns.
Part 1, titled “Big Time Ball,” finds NBR correspondent Jeff Yastine on the campus of Texas Tech University for a look at the impact football has on the finances of a large school.
