Amid the wall-to-wall sound during next Sunday's Super
Bowl, one commercial from PepsiCo could send some viewers grabbing for their remotes to check whether they'd accidentally hit the mute button. The pre-game advertisement features a joke that originates from the deaf community and will play out on screen over 60 seconds of total silence,a veritable eternity when it comes to the noisiness of Super Bowl ads.
Check out this behind the scenes video!
