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Bratwurst flavored potato chips, strawberry chili chocolate or hot as hell wasabi peanuts: the things we snack today would have been shelf warmers yesterday. New creations always mirror the time spirit, but what’s new for us might already be a classic someplace else. Which new products make it into the supermarket shelves will be shown from 1st until 4th February at the world’s largest trade fair for sweets and snacks – the ISM. 1.400 exhibitors from all over the world will present everything the international snack world has to offer. This year’s focus will be on ready-to-sell products and promising new creations.