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Dr. Babak Kosari, D.P.M, specializes in foot and ankle surgeries, laser treatment and other podiatry services. When he developed a new laser procedure for toenail disorders, he needed a way to increase awareness of his new procedure. Dr. Kosari quickly found that online advertising is one of the most powerful marketing tools available. In this episode of the Great Divide, you will see how health professionals like Dr. Kosari are using cost-effective, targeted advertising to grow their practices, while also gaining administrative efficiencies in the office. "It's like having a thousand employees working for you at the same time."