You never get a second chance to make a good first impression.
There is no place where this statement could be more true than inside of the social networks.
I see so many people join a network, post a "less than adequate" photo of themselves, with nothing more than a link to their business, and that's it.
One of the things I learned a long time ago is that you are only going to attract at the level you project.
Traveling In The Land of Ning has been developed to share strategies and techniques that will help you develop a strong profile, regardless of the network you are working in.