FC2Video

This presentation explained what conversations are all about plus demystified the methods needed to revitalize your existing online presence using them. Danielle Baldwin and Johnny Chan of eBoost Marketing translated what they've learned from experience in-the-trenches and demonstrated how to reap the benefits of humanizing your brand through authentic conversations.

Topics Covered:

* How to achieve meaningful conversations and measure success.
* How to leverage customer information to develop your "core strategy".
* How to choose the tools (blogs, press releases, podcasts, videos, e-mail, etc.) to best engage customers and prospects in a meaningful way.
* How several companies have achieved success via case study review.