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CCM-News, Geneva. Mercedes-Benz presents itself modern and innovative at the 2012 Geneva Motor Show. Less fuel consumption - more power. That's the claim for the new models of the car maker. This counts for the Super sports car SL 63 AMG too, which celebrated its World premiere too. Green and efficiency are the words as Mercedes Benz continues their offensive as they roll out the E 300 BlueTEC HYBRID. Overall, Mercedes-Benz is focusing on the different but very important requirements of the global market. Yes, design, safety and functionality still remain at the top of their priority list, but it comes down to what the customers want, and efficiency is clearly on that list.