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Dr. Duane Varan is chief research officer and executive director of the Disney Media & Advertising Lab, a role he holds concurrently with his academic appointment as professor and executive director of the Audience Research Labs at Murdoch University. Dr. Varan is the recipient of numerous awards including the Australian Prime Minister’s Award for Australian University Teacher of the Year. For the past seven years, he has led the Beyond Thirty Seconds (beyond30.org) research project, a $7 million program exploring new ad models for television’s changing landscape sponsored by many of the world’s leading media networks, advertising brands and technology enablers. (via ARF http://am6.thearf.org/speakers/15351)