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ARF: TV Ads Are Still Effective, If Not More
By By Kenneth Hein, Brandweek


There have been no shortage of articles questioning the effectiveness of TV ads in the digital age. (Posted by Video Production Seattle) And more than one expert has proclaimed: “the 30-second spot is dead. (Posted by Video Production Seattle)” However, a massive study conducted by The Advertising Research Foundation begs to differ. (Posted by Video Production Seattle)

An analysis of 388 case histories from seven different research agencies found that TV is not only as effective as ever—it is possibly even increasing in effectiveness when it comes to increasing sales. (Posted by Video Production Seattle)

“Marketers need to be more confident in the fact that there are different ways that their brand messages add value to people’s lives. (Posted by Video Production Seattle) [TV ads] help simplify the [buying] decision. (Posted by Vi...