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Antonio Banderas launched his fifth fragrance, BLUE SEDUCTION FOR WOMEN, earlier this year with an event in New York City alongside cast members from Tony Award Winning Best Musical, In the Heights, and children benefiting from the House of the Roses, Ballet Hispanico School of Dance, R. Evolución Latina, Steps and Broadway Dance Center.

Luis Salgado, assistant Latin Choreographer for In the Heights, and founder of R. Evolución Latina, created a special performance to incorporate the message of giving back to the community. To further that message and celebrate giving back during this holiday season, $1 from every gift set of BLUE SEDUCTION FOR WOMEN sold will go towards Broadway Cares/Equity Fights AIDS.

Broadway Cares/Equity Fights AIDS supports social service programs across the country, which provide treatment and services for people affected by HIV/AIDS.

Source: PUIG USA