The Calendario campaign represents Peroni Nastro Azzurro as a timeless classic, incorporating Italian style and sophistication. Returning to the 1960s, the campaign’s centerpiece is this short film, beautifully shot in black and white and telling the story of calendar photo shoot in Italy where each month is a celebration of Italian spirit and features Peroni Nastro Azzurro seamlessly embedded in each scene as if carved into the landscape.