For Super Bowl XLII, N.Y. Giants VS. N.E. Patriots, Pepsi is running a commercial using all deaf actors entitled Bob's House. Here are four videos to go along with this campaign
of reaching out to the deaf community. Three of these video clips show a Giants fan, played by Justin Callaway, and a Patriots fan, played by Deaf culture comedian Keith Wann, talking smack to each other in sign language about what team is going to win and how good teams from their respected cities are. A fourth clip shows Keith Wann telling the story of how the huddle became part of football history.