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Prominent figures from the search industry tell Jon Myers, from SEM agency Latitude, how they envision the future of search, in a series of 5 interviews taken during the Online Marketing Show 2007 in London.

Ajay Syal highlights here the major role that results relevancy and local search will play in the mid-term future, from Yell.com’s perspective.

Also in the series: Yahoo (part 1), Microsoft adCenter (part 2), IAB (part 4), and Google (part 5).