How Automakers Come up with the Names that Define a Car's Image
Every year dozens of new cars are unveiled at auto shows around the world and image can often make or break a debut. When creating a lasting impression, name recognition is key.
With so many competing brands, finding a trademarkable name with global appeal can be challenging. One way to bring instant recognition and equity to a car is to bring back a popular name from the past. Buick brought back the Regal nameplate for 2011 and Chevrolet did the same with Camaro last year. Most mainstream brands use nouns for their cars monikers, like Equinox, Mustang and Corolla, while luxury brands utilize numbering like Mercedes E350 and Cadillac SRX.
As automakers continue to unveil more "global" cars, experts say expect to see alpha-numeric names and made-up words like the new Chevy Cruze.
This footage is free for unrestricted use. Broadcasters: please courtesy General Motors
