During the recent Search Engine Strategies (SES) conference in San Jose, California, WebmasterWorld video content producer Vanessa Zamora had the opportunity to sit down with Joe Fernandez, the founder of social Web influence tracker service Klout. Fernandez shares the story behind the idea for Klout, and told Zamora how the Web site provides useful information that reveals who is most influential on what topic. Fernandez gives insight into how to become a social influencer online, and said it is dependent on a person's online interaction versus one-way broadcasting. Looking down the road, Fernandez said that he aims to make Klout the service of choice to connect brands with online influencers that matter.
