IMVU is a 3d graphical instant messaging client developed by IMVU Inc. It currently hosts over 100 million registered users, 6 million unique monthly visitors and a $25 million revenue run rate, as of October 4, 2009.[citation needed] Currently, it is in public beta, and has been available since April 2, 2004. IMVU was founded by Will Harvey, a video game developer and founder of There and has the world's largest catalog of virtual goods with over 4 million items, produced by over 100,000 content creators, and now run by CEO Cary Rosenzweig, who took the position in November 2007. It is estimated that IMVU currently generates approximately $2 million in revenue per month, 90% of which comes directly from the sale of virtual goods.
