The 2010 PromaxBDA conference continued the three-year tradition of giving clients and vendors the opportunity to get to know each other in a hurry during the "speed dating" session. Wiredrive turned our lens to the spectacle as vendors, typically creative directors from design companies, went from potential client to potential to client to pitch their products in eight-minute bursts. Clients, usually from major TV networks, had the opportunity to procure new creative work and see what direction the industry is going.