This is the eighth episode of the "12 Principles of New Media." "Reduce the Layers for Engagment" deals with the need to remove barriers to consume and share content. Each level you drop creates greater adoption and pass along. Interviewees include:
Brian Powley - iCrossing
Chris Heuer - Social Media Club
Chris Peterson - Chautauqua Communications
Chris Shipley - Guidewire Group
Colette Vogele - Vogele Law
Gary Bolles - Microcast
Greg Sterling - Sterling Market Intelligence
Samantha Muchmore - DRAFTFCB
