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The Toys for Tots Literacy Program is helping raise awareness of the issue of children's literacy and the importance of families reading together.

A year-round initiative of the Marine Toys for Tots Foundation, the program offers our nation's most economically disadvantaged children the ability to compete academically and to succeed in life by providing them direct access to books and educational resources that enhance their ability to read and to communicate effectively.

As the exclusive sponsor of the Toys for Tots Literacy Program, participating The UPS Store (r) locations collect monetary donations throughout the year. Every dollar donated places a book into the hands of a less fortunate child in the local community.

To raise awareness of the need for initiatives like the Toys for Tots Literacy Program, The UPS Store network has enlisted the assistance of the National Center for Family Literacy (NCFL) and its president and founder, Sharon Darling.

"The ability to read is the foundation ...