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Let’s face it - the digital world made a pretty big boom as soon as it was introduced to us. There are so many brands out there now, making buying products and services easier than ever. However, it is safe to say that brand names just don’t mean as much anymore as they used to do in the physical world. In short, consumers are no longer brand loyal - and the connection between a brand and a customer is not anymore the same. People have become sensitive about how they spend their time and who they actually trust. According to a survey, it was found that around 89% of people would listen to someone’s actual review or opinion of a brand, rather than the brand itself. https://social-bond.com/