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New research released to celebrate Dyno Rod’s 50th birthday, has found forty per cent of the nation claims their best eureka moments happen when they are having a soak in the tub or standing under a shower. In fact, our bathrooms beat the workplace hands down with only a mere 12 per cent finding inspiration in the office. Sir Tony Robinson discusses how the average Brit now spends at least 22 minutes in the bathroom every day – or over a year (449 days) during a typical lifetime – that’s a lot of ideas to be had.