Shot at Panchgani in Maharashtra, this video testimonial is proof of the power of Vritti i-Media's audio advertising network to reach the heart of Maharashtra. This testimonial shows how Vritti i-Media has been able to facilitate unaided recall for Kaun Banega Crorepati in the audience's mind through repeated airing of the jingle of the hugely popular quiz show on Sony TV that features Mr. Amitabh Bachchan as the host.