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Getting to Powerfully Creative Ads Through Creative Business Strategies

Chuck Porter – Chairman, Crispin Porter + Bogusky

Gain insights into the world-class process that Crispin Porter + Bogusky uses to get to their unique record of consistently successful campaigns. Why is CP+B’s investment in understanding cultural connections differentiating? What is the process and role of research that gets CP+B to creative business strategies and solutions? Chuck Porter, chairman of CP+B, also discusses how his teams get to ads that are as powerfully “creative” as the business strategy.