Have you ever wondered what the heck is an electric cigarette? It is identical to the real cig, the difference: no 2nd hand smoke, no tar, no tobacco, no cancer causing agents, DOES HAVE NICOTINE (so its not a cessation device), tastes and feels like the real thing and costs 1/3 of the price of a pack! Lets do some math: a pack costs $10 in NYC so 30pks would cost? yeah $300! um lets see... this will cost you $87! for 32pks. YOU TELL ME!