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From milking thrice daily beginning well before the rooster crows to standing on their hooves all day, cows have it tough. But the grass just got greener for our bovine friends thanks to "Cow's Day Off" (www.cowsdayoff.com), Monday, January 14, 2008, sponsored by Ronzoni® Smart Taste, a new pasta with as much calcium as an 8-ounce glass of milk.

Cow lovers can visit www.cowsdayoff.com and give a cow a day of rest and relaxation thanks to this new source of calcium. On January 14, cows will be grazing on the beach, enjoying cow-tinis poolside and getting their aching calves massaged by a professional moo-seuse.

By giving a cow a day off, consumers will also be supporting Ronzoni's donation to Big Brothers Big Sisters of America, the leading organization helping children to reach their full potential through mentoring in communities nationwide.

Produced for Ronzoni