Why you should listen more than you talk on the phone? Real Estate Jam Session Podcast guest Richard Blank Costa Rica's Call Center
Joe Killinger: Richard is the, um, not listening. They're so busy. They've got somebody on the phone, they're trying to get everything out so fast and, but they're not listening to what the person on the other end is saying. And I just think that if you, you, you know, my, my father, it's amazing how the older I get, the smarter he gets it, just, you know, he goes, Joe, you've got two ears and one mouth.
Joe Killinger: He goes, Listen more than you talk. And he's right. He was right on, and I just am like in sales. That is something that you really have to take into consideration.
Richard Blank: So I have a follow up question to your statement there. Do your agents know your script by? A to Z, one to three. Do they know everything? No.
Joe Killinger: No, they don't.
Joe Killinger: They, you know, and depending on the personality, you know, we have so many different scripts, so most of them don't even really follow a script. They go by. What we try and teach is, you know, when somebody picks up the phone, you need to be listening to them and you know, kind of, I don't wanna say mirror, but understand how they're coming out of there.
Joe Killinger: You can tell right in the first few seconds how somebody is that day if they feel like they're bothered. But I mean, they do have scripts, don't get me wrong. And they have like three of 'em that they all play off of, but nobody has one of them memorized, I don't think. But it's, But that's fine.
Richard Blank: As you say that, they're well versed.
Richard Blank: They know they're subject well, yeah. And, and what I've seen happen multiple times is that they become plastic. Plastic to commercialize. They're not a painting, they're not raw. They're a character, not in character. That's why when your dog was barking, Joe, I asked what the dog's name was. Yeah. As a follow up question, or how many years have you been in this position, this promotion at your company?
Richard Blank: Now, congratulations on being ceo. How many years has it been, Joe? You know what? You know, where are you at right now? Yeah. And so when you say active listening to me, it's really more of an engagement. Because you're saying also as well that you might be upsetting somebody, but I'm telling you this, these are people you're meeting for the first time.
Richard Blank: I can't gauge the first round of the fight as I can on the 12th because things do change, like tug of war. It goes back and forth. There's a push in a bull. Yeah. But if I can. Match just your speed and how loud you go. Then there's no crosstalk or interruption cuz I'm really moving with you at your speed.
Richard Blank: But then I know when to interject to do the follow up. That's the active listening they need checkpoints. They need pauses. Do you remember the show gets smart when he was walking down the hallway and the doors were closing behind him? They're gonna leave. Yes, I do. Yo, my main man, you know, they're gonna leave a door open.
Richard Blank: So after 15 minutes they wonder why they didn't get the appointment. And all the client says is, Hey Joe, send me information. Yeah, no, because that's why when you gauge these people, you ask a follow up question to see if it makes sense or if it sounds good, I'd rather take a three second insurance policy.
Richard Blank: To ask you a tie down question, then to assume, which as you know, it makes an ass out of you and me and just keep moving forward for the fear of being hung up upon. And yeah, I believe in selling sizzle. So somebody has a beautiful building. I would love to take a look at it because when I was doing residential real estate, the MLS was a gold mine for me because you talk about the, the bedrooms, the kitchen, the sport court, the pool, the, the, the, the crown molding or even the curve appeal.
Richard Blank: And obviously it was the biggest glaring tell sign of what the people were most proud of. Oh yeah. And what they loved the most. And so I allowed through least resistance. It's called Woo Way. To, as you say, two on one. Listen, twice I know what I know. I need to know what Joe knows. Yeah. And so by me allowing you to ask these questions and, and me bringing you back in the conversation, don't be surprised if you not only can get everything out of it, but once again, they're probably gonna call you and tell you how great I was by setting the appointment.
Richard Blank: Mm-hmm. , that should be the goal of your staff. is to get that positive escalation when you call back Mrs. Jones to represent her property. Mm-hmm. and I always gave the most points on the call, Joe, when the client says your name. Yeah, I know you want a conversion and, and the scripts and, and I'm so proud of what you built.
Richard Blank: But to me, if they are not capable of having that sort of balanced, grounded in the moment. Sort of conversation where they are selling or buying one of the most expensive investments of their entire life. You have to put, it's almost like a vulnerable state for somebody. You really have to take that into consideration, and so instead of being a prospector, you're almost more of a consultant.
Richard Blank: Yeah, but you're not, Joe, The closer. That's not a problem at all. What I'm here to do today is to clarify for our edification additional things above and beyond your specs that Joe would need to know in order to be in the moment with you to move forward emotionally and to either purchase or let.
Richard Blank: Property go. So you're are such a good man in regards to the psychology, like someone's best friend or older brother, making sure I don't get in a fist fight and stay out of trouble. And Joe, that's why you get these accounts. I don't know if they could price shop around or give it to a family member, but you've closed a lot of deals of people you've met for the first time and these people once again are entrusting this in you.
Richard Blank: And so as much as I'm telling you before, there's no real secret sauce to this. If you show empathy, if you take an extra five minutes to speak with somebody when you're online with them, just start looking at the website and making compliments and asking how Eddie in the, in the mail rooms doing. Don't be surprised if Joe's gonna be way too busy and is gonna have to eat two lunches to get his energy back.
Joe Killinger: Yeah. It's, you know, as far as you know, sales people we're always taught, get the league, get the deal, you know, get the appointment, you know, and I'm like, you, it's just kind of like, you know, it's a process, you know, you gotta have the process in place.
Richard Blank: You gotta do clean business. Yeah. You gotta properly represent yourself in the best light and, And there's no surprises with you, Joe, like as much as you'd like to give somebody a price or sell it with certain terms.
Richard Blank: Mm-hmm. , you're also realistic. And if you're able to have that sort of conversation with your clients, I think once again, they respect you that much more. Yeah.
Joe Killinger: I would bet that when you were doing.
Real Estate Jam Session Podcast has accepted Richard Blank's invitation to join the audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Joe Killinger discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.
Joe Killinger has been an active member in the real estate industry for many years, wearing different hats, and at times multiple hats! Over the years he has been an Agent, Investor, Syndicator, Founder and Operator of companies as well as properties he invests in. His expertise has been developed over the past 30 years. During that time he has been personally responsible for the sale of and/or directly involved in the marketing of over 5,900 assets, resulting in closed transactions totaling over 900 million dollars throughout the United States.
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.
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