Joe Killinger: Welcome to the Real Estate Jam session. You know, I always try and bring value to you guys and it's all geared toward the real estate industry, and I'm always looking for ways that I can really enhance the experience of being in this industry. And cold calling, like it or not, is a big part of our industry.
Joe Killinger: So as fortunate to run into Richard Blank, Richard has been a cold collars entire life. Matter of fact, he runs a cold collar company down in uh, Costa Rica, which I think I need to go visit. Looks beautiful down there, but he came on the show today and really gives us tips and tricks to really be more successful with our cold calling.
Joe Killinger: So make sure you check it out. Give us a like while you're there. Now, if you're new to the channel, my name is Joe Klinger. I've been a real estate entrepreneur for over 20 years, and I use this channel to bring on people like Richard to really help you learn all that tips and tricks to be successful in this industry.
Joe Killinger: So make sure you check it out. Give us a like while you're there, and if you haven't done so, make sure you.
Joe Killinger: So Richard, you know, is a, a real estate agent. Breaking those barriers, getting in front of a client, a serious client, and, you know, a, it's, it's daunting, right? You know, you gotta pick up that phone and be ready for rejection and, um, you know, it, it's very hard. So, can you kind of, uh, let's, let's start with commercial real estate first.
Joe Killinger: Let's, let's start there and talk about what tactics do you put in place to really help you, um, get through to the decision maker?
Richard Blank: Well, first and foremost, very happy to be sharing these ideas with you and yeah, I appreciate it. Really enjoying the time that we're having today on this podcast. And so what I do here, I have a simple structure.
Richard Blank: I have an introduction of body and conclusion, usually in a normal conversation, and the average attention span, in my opinion, is 30 seconds to two minutes. So let's say you're making a prospecting outbound phone call, as you were mentioning, B to. B to B business to business, the first thing I would do is when somebody answers the phone, is to use your anonymity and do a company name spike better than they would.
Richard Blank: So I'd say, Hey, how's Joe doing today? , you know, and then just to make sure that the whole company is doing great. And then the individual that answers the phone would usually ask me. What is your name? And the first technique I would mention is a buffer boomerang technique because they're usually, as you mentioned, black and blue, from getting so many phone calls.
Richard Blank: Mm-hmm. . And the fact that they are just gonna say, We're good. Thanks. Hang up or not transfer the call. You almost have to differentiate yourself, mothers, So usually I like to say even the name of the company, how the company's doing the first time. And then when they ask me this buffer boomerang technique, I will say, Hey Joe, that's an excellent question.
Richard Blank: My name is Richard Blank, and so this individual sees the active listening. I can readjust their negative tone into a positive tone, repeat their question, and then send it back once again with a name drop and who I am. And so after gaining the trust of this gatekeeper, as you would call them, I'm also gonna let them know that I'm transferred to the decision maker.
Richard Blank: I'm gonna let them know how great you are on the phone. We call that a positive escalation. So it increases your odds of actually having that call transferred. Didn't say you get the appointment but transferred. So then when the call is transferred, you are given the gift of telling this individual how amazing Joe was who answered the phone.
Richard Blank: And so you still have your anonymity. And don't be anonymous. The whole call, that's a little bit of shape, right? But if you just start off strong by complimenting someone that works with them. , it separates you from the others that have been calling and shows what you do prior to contracts. And so this individual, once again will ask who you are.
Richard Blank: So another with Buffer Boomerang, that's an excellent question, Mr. Decision Maker. My name is Richard Blank, and so we're having these conversations with the individual and if you're mentioning all the different services, options, and features of your real estate business, In your way. I just wouldn't do desert pitching Joe, because a lot of times people are so scared or reluctant to let someone speak for the fear of being hung up upon, So I believe pitch.
Richard Blank: Desert Pitchings. If you give a list of five things in a row and not even giving the person a chance to look at your dessert and make sort of reaction on it, there's no oasis in the desert.
Joe Killinger: I'm gonna learn a lot today, I can tell. Ok. And so
Richard Blank: it's almost like the MLS when you're talking about a house, you know, you're mentioned ways of the house.
Richard Blank: With the commercial real estate, you have to go over certain sections, and since it's a non-visual call, you have to gauge the positive or the negative reactions from. This potential client. And so I say slow down on your list of things that you're offering. Take the horizontal to a vertical because you are gonna find one or two things of interest, and then stack that with opened ended questions so they can explain to you.
Richard Blank: Why commercial real estate is important, why they may move forward. Okay. And so as we're continuing this conversation, my suggestion, cuz you're very keen on this, is that this is a first time phone call and there are certain tele signs you can get from somebody over the phone. Once again, I talked about 30 seconds to two minutes.
Richard Blank: My tone needs to be consistent of empathy and confidence, right? There's four sections to phonetics. It's tone, rate, pitch, and duration. Everyone talks about mirror imaging, but I'm not gonna mirror image someone that's negative, so I will always stay positive and always have the answer, but this is the part Joe.
Richard Blank: Of manipulation that you will enjoy if you pay attention to how fast and the speaking level, the pitch of somebody. In every 30 seconds to two minutes, you might see a spike or a dip, and you know perfectly well that's the perfect time to ask a tie down, pin down question. Or potentially if there's noise in the background because some people are working from home, that's still even within, uh, commercial real estate that you would passively, inadvertently and passive aggressively.
Richard Blank: Let them know the Me Too technique on how much you like dogs. Because the dog is making noise or there's a distraction. Someone's on a cell phone. In a car. And so you can always ask the follow up question, What's the dog's name? And so if someone says, Fluffy , Well, I love dogs. Yeah, Put fluffy outside. It's throwing in the call.
Richard Blank: And when they come back, Joe, and I know you're trying to lock in in an appointment, but this is the time that your audience can anchor the coal. You've already made your introduction and you're in the body of the call, but the fact that you and I could talk about your dog for a couple minutes, What that does is that's when you will usually ask me again, excuse me, what is your name?
Richard Blank: And then I'd say, That's an excellent question Joe. My name is Richard Blank. And then your name dropping me the rest of the call. And so when we finish it up, when we go to the conclusion, I want you to say, Joe, since you still have me on the phone, are there any other questions that you have? Cuz you showed me you like A, B, C, and d.
Richard Blank: I know you don't like 'em all, but you showed me you'd like two. Any other questions that you may have, You may or may not. But I always review the information, Joe in military. Because A is the cleanest way, but instead of ending the call, a lot of the times the people have served in the military, nobody's that has.
Richard Blank: Yeah. And then instead of ending the call, you're on the call for another five minutes. Yeah. But I'm still not done. When I'm doing the follow up email to the individual, I will definitely give a written positive escalation on Joe who assisted me. Mm-hmm. to transfer the call. So when I do the Richard Circle and I come back again making the follow up, call the individual yourself, that answer the call is gonna say, In 10 years, no one has ever written something like that about me.
Richard Blank: Yeah. Thank you. And so I'm not saying that you're gonna get the deal, but obviously going from half court to three point to foul line, Yeah. I think you've increased your odds and you've also separated yourself. A lot of people that are just trying to angle in on that goal. Yeah. Oh yeah.
Joe Killinger: You're not just.
Real Estate Jam Session Podcast has accepted Richard Blank's invitation to join the audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Joe Killinger discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.
Joe Killinger has been an active member in the real estate industry for many years, wearing different hats, and at times multiple hats! Over the years he has been an Agent, Investor, Syndicator, Founder and Operator of companies as well as properties he invests in. His expertise has been developed over the past 30 years. During that time he has been personally responsible for the sale of and/or directly involved in the marketing of over 5,900 assets, resulting in closed transactions totaling over 900 million dollars throughout the United States.
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.
https://www.youtube.com/watch?v=DgL4aBGjWqU&t=328s
https://costaricascallcenter.com/en/outbound-bpo-campaigns/
