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You heard me used the word towards the beginning of the presentation. I used it to reference to Thomas Edison. Serendipter, serendipter is the term that I coined in. I called when my own seeds. I really hope that it takes .Serendipter is the socially responsible, inconcious, individual or organization that serves to propel and inspire innovation and good fortune for both themselves and their communities. If you're a business owner there is a truth which you've certainly, already recognized even if you are yet to come completely to terms with it. And that is that means many of you present in future workforce that a company should work beyond its core in order to help better the world is central to the ethos. From a desire to minimize the environmental impact in quick front, a corporate industrial operations to desire to improve the communities which they operate.