Americans are so afraid of staining their clothes that they don’t wear them as often as they’d like. More than half of Americans admit they are willing to forgo wearing the clothes they love out for the peace of mind that they won’t have to contend with stains later. Now with twice the stain-fighting power in every drop of the new 2X Ultra Tide®, Americans can continue to enjoy themselves and the places they go to, instead of worrying about spills, stains, or spots.
In celebration of this newfound freedom from stains, Tide has teamed up with Citysearch.com, a leading online local guide, to conduct a nationwide poll to reveal “America’s Favorite Stains" and the 'stain-making' places and moments that lead to them. People can go to www.tide.com and vote for their favorite stains in 25 cities across America.