Nic Adler, Co-Owner and Operator of The Roxy Theater, talks with http://maxflowertv.com/ about the social media revolution, and his involvement in the community. A couple of years ago the Sunset Strip saw a decline in visitors and revenue, but social media websites such as Twitter were the perfect solution. Twitter became an ideal format for promoting shows and has since increased the number of patrons at the various Sunset venues. As a member of the Library Board, and Marketing and Visitors Board, Nic Adler is also very involved with the City Government of West Hollywood. -- Will Mack Distributed by Tubemogul.