When it comes to offsite optimization, we are going to look at directory submissions. Directories work in a hierarchical structure. We are going to look at placing the website âÂÂDefeatingDiabetes.comâ within a directory. Now, the directories are great places to go because itâÂÂs a source that the major search engines will actually go to and pull information because the information at this point is already organized in a directory. Now, some of the directories will actually start at a point of geographically locating where a website is positioned. So in this case, we would want to say âÂÂUS,â then we would go into a sub-category, which in this case would be âÂÂHealth.â Then from âÂÂHealthâ we would want to go into the next category, which at this point, it can be many different areas but in regards to DefeatingDiabeties.com, we are speaking about a condition; diabetes. So we would organize it under âÂÂConditionsâ and then from there itâÂÂs dependant on how micro the category goes within the directory. It could easily stop at âÂÂConditionsâ or can actually carry forward into more sub-categories. In this case it might have to do with blood or sugar levels. So, we can actually say here if the category section would be âÂÂBlood Sugar.â Now we have a very very relevant organization of moving from a US-based website in the âÂÂHealthâ category thatâÂÂs an actual condition of your health, which has to do with your blood sugar, and it reflects you back to DefeatingDiabetes.com.