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Bollywood’s International success is a major example of the fact that Bollywood has become a desire of everyone. India is a particularly complex market, encompassing many languages and cultural phenomenon. Indian films are slowly gaining momentum in the International market and in a span of more than a decade, many Bollywood celebrities have become global faces who represent the jazzy and glamorous world of Hindi film industry abroad and had marked Bollywood's foray into unexplored new markets such as China Eastern Africa, Korea, Japan Taiwan, and Romania.