ScribeMedia interviewed Tara Walpert Levy, Google, at the ANA TV & Everything Video Forum in NYC.
The ANA TV & Everything Video forum brings together all key industry stakeholders - clients, agencies, technology solutions providers, media companies, and researchers. The conference explores the use of video on any type of screen or device-on mobile phones, tablets, computers, at point of sale, and on traditional television.
The Cross-Platform Video Measurement Summit was a joint event from ANA, 4A's, ARF, and CIMM (Coalition for Innovative Media Measurement). The event examines the industry's cross-platform challenges, highlights areas of innovation and fosters dynamic discussions with leading media industry executives as they debate solutions to key cross-platform measurement issues.
