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CCM-News, Geneva. It's time to think small. Better yet, compact. Looking around the 2012 Geneva Motor Show, it's becoming obvious that the world's auto manufacturers are competing for the lead in this segment. But customers want the look, the functionality and the edgy design that certain premium brands offer for an affordable price. Car makers like GM, Chevy, Subaru, VW and Honda are coming up with good ideas that they hope will dominate the roads for years to come. They're looking for design concepts that cater to an ever younger audience, and the contrast in design and marketing show how difficult it is to hit the mark.