FC2Video

"Mercedes-Benz opened their brand new, flagship store on midtown Manhattan's west side with Matchbox Twenty rocking and leading the way!

Daimler CEO Dr. Dieter Zetsche joined Ernst Lieb President and CEO of Mercedes-Benz USA in New York Tuesday June 21, for the opening of Mercedes-Benz Manhattan and hundreds of distinguished New Yorkers, VIP guests and Celebrities made their presence at the Gala opening to celebrate the 7.6 acre, 5 floor, colorful and bright, transparent design, that combines elegance with customer satisfaction; making it a new style standard.

On display was one of the most expensive Mercedes-Benz vehicles in the world that can't be purchased at the dealership, but rather through RM Auctions during this year's Pebble Beach Motoring Week in August.

When guests weren't buzzing about celebrities in attendance or Matchbox 20 playing a private concert or food inspired by Executive Chef Gabriel Kreuther of the Modern, it was definitely the 1937 Mercedes-Benz 540K Spezial Roadster -- part of the esteemed private collection of Sam and Emily Mann that drew attention throughout the evening. A star consignment for RM's annual Monterey sale, August 19 -- 20, the exquisite, multi-million dollar 1937 540K Special Roadster is expected to set a new auction record for a Mercedes-Benz, as well as enter the history books as one of the most expensive motor cars ever sold at auction when it goes under the gavel this summer."