At PubCon search and social media conference in Las Vegas WebmasterWorld video content producer Vanessa Zamora interviewed Sean Jackson, the chief executive of Dallas-based search marketing and content optimization firm Ecordia. Jackson shared some of his thoughts about the importance of having continuing help from experts after an SEO plan such as the one Ecordia created for PR Newswire has been put into place. Jackson gave an overview of Ecordia's new Content Optimizer service for predictive content analysis, and explained how it can make recommendations on improving Web site SEO. Jackson spoke about how the service, which had Travelocity involved as a major Beta tester, is expected to be available in the future for many content management systems and blog applications such as WordPress, Drupal, Joomla and others.