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KamaSutra condoms has launched a new viral initiative which aims at reminding youngsters to use condoms. This initiative has been designed to take advantage of a key consumer behavioral insight – sex is mostly searched, seen, found, discussed and accessed primarily using a

computer. Hence, a desktop application which is word sensitive, KamaSutra condom pack that drops down whenever the user types anything related to sex. This application can be shared
between friends through sendsomerubber.com, where a person can select the KamaSutra condom variant, insert a personalized message for his friend and then send it out. And the next time his friend types anything related to sex, this condom drops down with his message on it.So a fun yet relevant reminder from a friend to wear condom.